BRANDING Parentwood
A Holistic Approach that Provides Tools and Alignment for a Better Caregiving Experience
Designed By:
Location:
Singapore
Category:
Branding
Parentwood is built on human-centric principles, creating a holistic ecosystem that reimagines the caregiving journey and addresses gaps left by the current system. Structured around four key pillars—the bag, the basecamp, the guide, and the bridge—each representing stages of the caregiving journey, Parentwood turns these into tangible tools.
This research project aligned stakeholders and demonstrated value to parents. Parents responded positively to early prototypes, noting the intentional focus on their needs and the actionable steps provided. Organizations involved saw the clear value and impact of the Parentwood approach.
Branding
Reclaiming the Power of Insurance
Sheares Healthcare
SPH Berita Harian
Parentwood
Experience Design
Dormitory Association Singapore Ltd. (DASL)
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