BRANDING Parentwood
A Holistic Approach that Provides Tools and Alignment for a Better Caregiving Experience
Designed By:
Peter Overy
Location:
Singapore
Singapore
Category:
Branding
Branding
Parentwood is built on human-centric principles, creating a holistic ecosystem that reimagines the caregiving journey and addresses gaps left by the current system. Structured around four key pillars—the bag, the basecamp, the guide, and the bridge—each representing stages of the caregiving journey, Parentwood turns these into tangible tools. This research project aligned stakeholders and demonstrated value to parents. Parents responded positively to early prototypes, noting the intentional focus on their needs and the actionable steps provided. Organizations involved saw the clear value and impact of the Parentwood approach.
