Sales Head

Position Title: Head of Sales – Hyderabad Region

Company: Della Townships India (Della Group)

Project: Della International City, Hyderabad

Project Scale: ~1,750 to 2,000 Acres | Projected GDV ₹20,000+ Crore

Location: Hyderabad, Telangana

Reporting To: Chief Executive Officer / Founder & Chairman (Jimmy Mistry)

Job Overview

Della Townships is seeking an exceptional, high-energy Head of Sales to establish, build, and lead our new regional sales office in Hyderabad. This leadership role will take complete end-to-end P&L ownership of the go-to-market strategy, launch, and sales execution for Della International City, Hyderabad—a landmark ~2,000-acre mega luxury integrated township.

The project features an unprecedented mix of luxury private villas, branded sky residences, international golf and motorsport estate homes, luxury retail design districts, 5-star resorts, and prime commercial premises. The Head of Sales will build a top-tier sales organization from scratch, establish distribution channels across High-Net-Worth Individuals (HNIs), Ultra-HNIs, NRIs, and global corporate clients, and drive revenues for one of India's most ambitious real estate developments.

Key Responsibilities

1. Setup & Operationalization of Hyderabad Sales Office

Establish the regional sales headquarters in Hyderabad from ground zero, including infrastructure setup, operational workflows, and team structuring.
Hire, mentor, and lead a high-performing team of Sourcing Managers, Closing Managers, HNI/NRI Relationship Managers, Channel Partner Leads, and Commercial Leasing/Sales Directors.
Build a high-accountability sales culture aligned with Della’s luxury hospitality, design excellence, and customer-first values.
2. Strategic Sales Planning & Revenue Ownership

Formulate and execute a aggressive, multi-phase sales strategy for a ₹20,000+ Cr GDV pipeline spanning:
Ultra-Luxury Private Villas & Branded Residences
Golf & Racing Estate Plots
Commercial Premises & GCC/Corporate Hubs
Hospitality & Experiential Real Estate Products
Design dynamic pricing frameworks, payment plans, and inventory release strategies to maximize yields across market cycles.

3. Channel Partner & Ecosystem Development

Map, onboard, and manage tier-1 national and regional real estate IPCs (Jones Lang LaSalle, CBRE, Knight Frank, Cushman & Wakefield) alongside top local channel partners in South India.
Establish strategic relationships with private wealth managers, family offices, wealth advisory firms, and luxury lifestyle concierges catering to UHNI/HNI segments.
4. International & NRI Sales Expansion

Drive offshore outreach programs targeting NRIs and global investors across the GCC/Middle East, US, UK, and South East Asia.
Organize high-net-worth investor meets, roadshows, and private showcase events in key international wealth centers.
5. Cross-Functional Alignment & Customer Experience

Work closely with Central Marketing to align performance marketing, brand campaigns, and PR with sales lead generation pipelines.
Collaborate with project management and legal teams to ensure seamless customer journeys—from booking, agreement execution, and customer onboarding to site visits.
Leverage tech-enabled sales enablement platforms, CRM systems, and virtual visualization tools to offer an immersive buying experience.
Required Experience & Key Skills

Overall Experience: 10- 15 Years in real estate sales, with at least 8–10 years in senior sales leadership roles (VP Sales, Business Head, or Regional Sales Head).
Luxury & Scale Track Record: Proven track record of managing multi-billion rupee luxury real estate launches, township projects, or high-end residential/commercial portfolios in South India (Hyderabad market expertise strongly preferred).
Network & Relationships: Deep, established networks with top-tier IPCs, regional wealth advisors, family offices, and HNI networks in Telangana and Andhra Pradesh.
Leadership Capabilities: Demonstrated capability to set up regional business units from scratch, scale headcount, and manage complex cross-functional teams.
Industry Insights: In-depth knowledge of real estate regulatory frameworks (TS-RERA), land/master plan regulations, local commercial dynamics, and buyer psychology in the Hyderabad market.

Total Quarterly and Annual Sales Run-Rate (Target Revenue vs. Achievement).
Onboarding timelines and operational efficiency of the Hyderabad regional office.
Average Realization Value (ARV) per sq. ft. across residential, villa plot, and commercial asset classes.
Penetration and revenue contributions from Channel Partners, Direct/In-house Sales, and International NRI pipelines.
Cost of Acquisition (CAC) efficiency relative to project GDV.