Social Media Manager

Mumbai

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Job Description:

Content Development: Create, curate, and manage high-quality social media content that fosters engagement and builds an interactive relationship between consumers and the brand.
Content Management: Oversee and maintain a cohesive content calendar for all social media platforms, ensuring alignment with the brand’s tone, voice, and marketing objectives.
Strategic Leadership: Develop and implement a comprehensive social media strategy to elevate the brand presence and drive consumer engagement in alignment with corporate marketing goals.
Campaign Development: Lead the creation of impactful social media campaigns in collaboration with the marketing and creative teams to support brand and business objectives.
Trend Analysis: Stay ahead of emerging trends, technologies, and best practices in social media to ensure the brand remains innovative and relevant.
Performance Monitoring: Oversee analytics and performance metrics across platforms, providing monthly and quarterly reports with actionable insights to senior leadership.
Engagement & Community Building: Guide the team in managing social media platforms, ensuring engaging, constructive, and timely interactions with users to foster brand loyalty.
Customer Feedback: Develop strategies to identify, encourage, and manage online customer reviews and testimonials to enhance brand credibility.
Team Leadership: Build and mentor a high-performing social media team, ensuring alignment with the company’s luxury ethos and objectives.
Optimization & Growth: Evaluate the long-term needs of the company’s social media strategy and recommend necessary enhancements to align with changing digital trends.

Job Expectations:

Proven experience in social media management, preferably in luxury or premium brand segments.
Strong expertise in digital marketing strategies, analytics, and content creation.
Exceptional leadership, communication, and analytical skills.
Ability to work collaboratively with cross-functional teams and deliver under tight deadlines.
A creative and innovative mindset with a keen understanding of the luxury market.

Minimum Qualification:

Bachelor’s degree in English, Journalism, Mass Communication, Marketing or a related discipline.

Minimum Job Experience:

3-5 years

Reporting to:

CMD

Travel:

Frequent