BRANDING Cheoy Lee Shipyards
Timeless Design Geometry: Hexagon Shape Connects Past and Present in Shipyard Identity
Designed By:
Category:
Branding
The Cheoy Lee Shipyards logo embodies the brand's unique personality through mindful design targeting their core audience. The hexagonal shape symbolizes strength and reliability while serving as a connecting center of universal coherence, linking heritage with the present through subtle nautical imagery.
Hexagons represent timeless structural stability—their regularity enables infinite repetition while linear symmetry allows perfect load distribution, emphasizing the company's strong, long-lasting, and trustworthy products.
The carefully selected color palette reinforces core values: red conveys passion, confidence, and intensity, while gray represents efficiency, stability, timelessness, and objectivity. Together, these design elements create a cohesive brand identity that communicates Cheoy Lee Shipyards' commitment to excellence and maritime heritage.
Yacht Interiors
CLX96
CLB80
CLB88
CLX99
Pegasus 88m
Branding
CL Yachts
Cheoy Lee Shipyards
Meem
Plugg
Home Interiors
M/Y Pegasus 88m
M/Y CLX96 30m
M/Y CLB80 24m
M/Y CLX99 31m
M/Y CLB88 27m
Lighting Designs
Havana
Tivu, Foscarini
Alef, LG Electronics
Cloud, Foscarini
Product Designs
Main Deck, Outdoor Collection
Spectre
GoBe
Labirinto
Plugg
Meem
Spin
Irony Scuba 200
Motorola V70
Experience Design
Heli-X
Be part of a once-in-a-lifetime opportunity by invitation only. Own, invest, or partner in the iconic Della Township, where luxury, wellness, and legacy come together.
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