Della Township

BRANDING Cheoy Lee Shipyards

Timeless Design Geometry: Hexagon Shape Connects Past and Present in Shipyard Identity

Designed By:

Jozeph Forakis

Category:
Branding

The Cheoy Lee Shipyards logo embodies the brand's unique personality through mindful design targeting their core audience. The hexagonal shape symbolizes strength and reliability while serving as a connecting center of universal coherence, linking heritage with the present through subtle nautical imagery.

Hexagons represent timeless structural stability—their regularity enables infinite repetition while linear symmetry allows perfect load distribution, emphasizing the company's strong, long-lasting, and trustworthy products.

The carefully selected color palette reinforces core values: red conveys passion, confidence, and intensity, while gray represents efficiency, stability, timelessness, and objectivity. Together, these design elements create a cohesive brand identity that communicates Cheoy Lee Shipyards' commitment to excellence and maritime heritage.

Yacht Interiors

CLX96

CLB80

CLB88

CLX99

Pegasus 88m

Branding

CL Yachts

Cheoy Lee Shipyards

Meem

Plugg

Home Interiors

M/Y Pegasus 88m

M/Y CLX96 30m

M/Y CLB80 24m

M/Y CLX99 31m

M/Y CLB88 27m

Lighting Designs

Havana

Tivu, Foscarini

Alef, LG Electronics

Cloud, Foscarini

Product Designs

Main Deck, Outdoor Collection

Spectre

GoBe

Labirinto

Plugg

Meem

Spin

Irony Scuba 200

Motorola V70

Experience Design

Heli-X

Be part of a once-in-a-lifetime opportunity by invitation only. Own, invest, or partner in the iconic Della Township, where luxury, wellness, and legacy come together.

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