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Irony Scuba 200

PRODUCT DESIGNSIrony Scuba 200

Industrial Detail to Spatial Purity: A Refined Language of Shape

Designed By:
Jozeph Forakis

Category:
Product Designs
Year:
1998
Irony Scuba 200
Irony Scuba 200 - Project Image
Irony Scuba 200 - Project Image
Irony Scuba 200 - Project Image

Swatch commissioned a 200-meter-rated diver’s watch, prompting Jozeph Forakis to resolve the paradox of “serious” and “Swatch” through design. The Irony Scuba 200 introduced a three-dimensional language, shifting from graphic plastic to sculpted metal. Its form—a sporty reinterpretation of the classic Swatch—was crafted from a perfect sphere, featuring a seamless rotating bezel and a curved underside for added comfort. Even the packaging echoed this design purity, envisioned as a futuristic deep-sea time capsule honouring the watch within.

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