Hugo Boss Yacht

BRANDING Hugo Boss Yacht

A Bold New Brand Identity for the Latest High-Performance Yacht

Designed By:
Karim Rashid

Location:
Germany

Category:
Branding

Hugo Boss Yacht

Hugo Boss Yacht - Project Image

Hugo Boss Yacht - Project Image

Hugo Boss Yacht - Project Image

Hugo Boss Yacht - Project Image

Hugo Boss Yacht - Project Image

Hugo Boss Yacht - Project Image

Hugo Boss Yacht - Project Image

Hugo Boss Yacht - Project Image

Karim Rashid crafted the brand identity for HUGO BOSS yacht, the Imoca 60 race boat, which was raced by record-breaking sailor Alex Thomson in the 2020 Vendée Globe.

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