A Bold New Brand Identity for the Latest High-Performance Yacht
Designed By:
Karim Rashid
Location:
Germany
Germany
Category:
Branding
Branding
Year:
2019
2019

Karim Rashid crafted the brand identity for HUGO BOSS yacht, the Imoca 60 race boat, which was raced by record-breaking sailor Alex Thomson in the 2020 Vendée Globe.











































































